Okay, I'm a big believer of the sex sells theory, but...Instead of getting out and about today, I've been prepping things for my big launch tomorrow -- be sure to check this space tomorrow morning. So I've had the TV on, and after the Astros game, there really wasn't that much on the TV. I hate NASCAR, so for some reason, I ended up on an Indy car race on ABC. And it seemed like every other commercial featured Danica Patrick.
Danica Patrick's an attractive woman. And she seems to be a good racer -- she seems to have won more races (1) than most of the guys in the race. But seriously, she seems to be about the only person the sport is showcasing. I know a lot of guys watch racing, so I really understand the whole sex aspect of the thing, but why not try Dario Franchitti for the women (and throw in a few crowd shots of his wife for the guys), or Helio Castroneves because of that whole Dancing With The Stars thing.
But I think what bugs me most is what bugs me most about golf. -- besides the whole golf being the only thing more boring than soccer. No matter where Patrick is in the race, she seems to be the only person that exists. Just as, if Tiger Woods is playing, he's the only person that exists -- no matter how far out of contention he might actually be.
Like I said, I understand the whole sex sells thing. But if Indy Car racing is ever going to get past NASCAR, it's got to do more than just throw out Danica Patrick in every ad, promo, and interview.
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